Your listings first
Best for: Shops and services people find on a map
- Google Business Profile filled in: hours, services, photos, questions
- Old or wrong directory listings found and corrected
- Reviews asked for, and every one answered
Answer engine optimization · Udupi & Mangaluru
We turn your key pages into plain answers, label them for machines and make your listings agree, so ChatGPT, Gemini and Google's AI have the right facts to repeat. Then, from our Udupi studio, we check those answers with you every month.
In short
Answer engine optimization (AEO) is the work of making a business easy for AI assistants, such as ChatGPT, Gemini and Google's AI Overviews, to find, understand and name correctly. It means plain answers on the business's own pages, labels that machines can read, and the same facts on every listing. Whirl Designs, a studio in Udupi, offers AEO to businesses on the Karnataka coast and across India.
Start here
AI answers are built from two places: your own website, and what the rest of the web says about you. Most businesses need one of them fixed before the other, and we will tell you which.
Best for: Shops and services people find on a map
Best for: Businesses whose customers ask before they buy
Best for: When AI answers already name someone else
If your Google Business Profile is empty or out of date, start with the first card. It is the quickest fix, and Google's own AI answers draw on it.
Our work
We have no client results for AI answers to show you yet, so there is no case study on this page, and we will not pass off one good screenshot as proof. The AI answer pictured at the top is a mock-up, and its caterer is made up. The groundwork, though, is built and live on our own site and on client sites.
Our own site is where we practise it. whirldesigns.com has an llms.txt summary written for AI assistants, and its pages carry structured data (hidden labels) for its services, its FAQs and the trail of links back to the home page. The site's chat assistant builds its replies from our own pages: about 260 passages taken from our services, FAQs and articles. When a question closely matches a written FAQ, it gives that answer word for word, so it cannot make things up; when it cannot help, it hands the chat to a person on Telegram. That is the idea behind AEO: short, written answers a machine can repeat without guessing.
Closest projects
Padmavathi Tours & Travels
Travel & transport · Udupi
A chauffeur-hire company with almost no online presence, rebuilt as a 190-page site that answers the exact searches its customers type — every vehicle, every route, every town.
Times of Karkala
News & media · Karkala
A regional news portal publishing daily in Kannada and English, built to stay quick under a homepage full of images and a newsroom posting all day.
What you get
The written plan names each one, with the pages and listings it will touch.
How it runs
The audit and the first fixes take about a month. After that, the work runs on a monthly check.
With you and your staff, we list twenty to thirty questions customers really ask, then put each one to ChatGPT, Gemini, Perplexity and Google's AI Mode. You see every answer: who was named, what was wrong, which sources were used.
Next comes what those answers were built from: your website, your Business Profile, directories and reviews. Wrong phone numbers, old hours and pages the robots cannot reach all go on one list.
The fixes, listed in order of what customers ask most: which pages to rewrite, which listings to correct, which questions need a page of their own. Work starts only once you have signed it off.
We write the answers with you, add the labels, correct the listings and publish. Nothing goes live that you have not read, because any fact on your page may be repeated by an AI.
The same questions are asked again and saved next to last month's answers, so you can compare. A short report in plain words covers what changed, the visits AI assistants sent you, and the next three fixes.
Not a fit
Questions
SEO works to get your page into the list of search results; AEO works to get your facts into the answer an AI assistant writes above that list, or in place of it. Most of the groundwork is shared, so one helps the other. AEO adds plain question-and-answer writing, listings that agree and a regular check of what assistants actually say. You may also see it called GEO, generative engine optimization.
They use what they can find and trust about you: your website, your Google Business Profile, the text of your reviews, directories, ranked lists of local businesses and question-and-answer threads that name you. When those sources agree on who you are and what you do, you are easier to recommend. When they disagree, an assistant may give out an old phone number, or name another business instead.
No. Nobody outside OpenAI or Google controls what their assistants say, and the same question can get a different answer tomorrow, or when someone else asks. What we can do is remove the reasons an assistant skips you or gets you wrong: missing answers, listings that disagree, pages its robots cannot read. Then we show you, every month, what the answers say.
Usually not. Most of the work is rewriting the top of the pages you already have, adding labels and correcting your listings, so your site keeps its address and the search history it already has. A new site makes sense only when the current one has almost nothing to say, cannot be edited, or cannot be read by AI tools at all.
An llms.txt file is a short plain-text summary on your website that tells AI assistants who you are and which pages matter. It is quick to add, and we publish one on our own site. But Google has said its search does not use it, and there is little evidence yet that it changes what assistants say. We add it as a small extra; the real work is on your pages and listings.
The first fixes to your pages and listings usually go live within three to four weeks. Assistants then pick them up at their own pace: those that search the web while they answer can reflect a change within days, while others take months. That is why we ask the same questions every month for at least three months before judging what worked.
If your customers ask in Kannada, yes. Assistants usually reply in the language of the question, and a page that already answers in Kannada gives them your own words to use instead of a rough translation. We write the Kannada and English versions with you, keep the facts identical in both, and check the answers in each language.
Only in part, and every report says so. ChatGPT and Gemini give businesses no count of how often they named you, though Bing Webmaster Tools now shows how often Microsoft Copilot cites your pages. The rest is the saved answers to your list of questions, the visits from assistants such as ChatGPT or Perplexity in your analytics, and what new customers say when your staff ask how they found you.
Worth reading first
Ready when you are
Send us the questions your customers ask most, and you will get a written plan back that starts with what AI assistants say about you today.