Udupi (ಉಡುಪಿ) grew up around the Sri Krishna Matha, which the saint Madhvacharya founded in the 13th century. The temple stands on Car Street, also called Ratha Beedi, and serves prasada to devotees at noon, which is why it is nicknamed Anna Brahma. Around it you find lodges, eateries, flower sellers and shops for puja goods and crafts. Every second year, on 18 January, the Paryaya ceremony passes the running of the temple to the next of the eight Ashta Mathas. The next Paryaya falls in 2028.
The town's name travels further than the town. Restaurants serving Udupi cuisine can be found in most large Indian cities, and the style came from the Shivalli Madhwa Brahmin cooks who prepared food for Krishna at the Matha. Udupi has an old link with money and trade too: Corporation Bank was founded here in 1906, and Syndicate Bank was also born in Udupi. Today the local economy mixes hotels and restaurants with cashew processing, fishing, milk co-operatives and handloom weaving. The cotton Udupi saree carries a Geographical Indication tag.
This is a mid-sized city. The 2011 census counted about 1.45 lakh people within the City Municipal Council, which takes in Manipal, Malpe, Parkala, Udyavara and Santhekatte as well as the old town. Tulu is the most common home language, followed by Kannada and Konkani, while Beary and Dakhini Urdu are spoken among Muslim families. So a shop's customers may be comfortable in different languages, and a website should not assume they all read the same one.
Udupi is well connected. NH 66 and NH 169A pass through it, and the railway station at Indrali sits on the Konkan Railway, with direct trains to Bengaluru, Mumbai and New Delhi. Pilgrims and tourists come through the year, with peaks at festivals such as Krishna Janmashtami, when Pili Yesa tiger dancers perform on the streets, and at Navaratri and Deepavali. For a local business that means two audiences: regulars who know every lane, and first-time visitors who only know what their phone shows them.
Areas in and around Udupi
Our one studio is in Udupi, so a visit to your shop or school in any of these areas is a short trip.
- Car Street (Ratha Beedi)
- Sri Krishna Matha
- City Bus Stand
- Indrali
- Santhekatte
- Ambalpadi
- Kunjibettu
- Kalsanka
- Doddanagudde
- Parkala
- Udyavara
- Malpe
Sources: en.wikipedia.org · daijiworld.com