Google's own reports
Best for: A small site with a few enquiries a week
- Search Console and Business Profile reports set up and read with you
- Nothing new added to your website
- Every new customer asked how they found you, and the answer noted
Analytics & conversion tracking · Udupi & Mangaluru
Know which pages bring you calls and enquiries
We set up Google Analytics to count what brings you work: calls, WhatsApp taps and enquiry forms, each with the page and source behind it. Our studio is in Udupi, and after setup we stay on, with a plain monthly report on your enquiries.
- Enquiries, not visits
- calls, WhatsApp taps and forms counted
- Tested on real phones
- every button tapped before it is marked done
- Checked against reality
- counts compared with the enquiries you got
- Accounts in your name
- Analytics, Tag Manager and Search Console
In short
What is conversion tracking?
Conversion tracking counts the actions on a website that show a visitor wants to buy: a tap on the call button, a tap on WhatsApp, an enquiry form sent. It also records which page and which source, such as Google search, Maps or Instagram, brought each one. Whirl Designs sets it up from its studio in Udupi, coastal Karnataka, in accounts that stay in the business's own name.
Start here
How much tracking do you really need?
More tracking is not always better. The right amount depends on how many enquiries you get and whether you run ads. We will say plainly which one suits you.
Analytics that counts enquiries
Best for: Businesses with several service or town pages
- Call taps, WhatsApp taps and forms counted as key events
- Each enquiry linked to the page and source it came from
- Pages that never bring an enquiry shown plainly
Ads and sales joined up
Best for: Businesses running Google or Meta ads
- Real enquiries sent back to Google Ads and Meta, so the ads learn which clicks bring work
- Ads that bring visits but no enquiries spotted early
- Enquiries matched to the sales that followed, in your sheet or CRM
Start with the smallest card that answers your question. Each one builds on the one before, so moving up later loses nothing.
Our work
No tracking results to show you yet
There are no before-and-after numbers on this page, because so far we have no client tracking project to share. Every figure in the demo report above is invented. The real work we can show was built around the one thing this service counts: the enquiry.
On a site like Padmavathi Tours & Travels, with 190 pages for its vehicles, routes and towns, knowing which page brought a call is the question tracking would answer. Our own site taught us the other half of the lesson. Its newsletter form once showed 306 subscribers, and not one was a person: bots had filled it in. The form is now protected against bots, and every sign-up must be confirmed by email. That is why we check that a count is made of people before anyone relies on it.
- Padmavathi Tours & Travels: every new enquiry sent to the owner's phone as an instant alert
- Avi's Events & Management: a visitor on any screen can reach the enquiry form
- D-Stone — The Gym World: a membership enquiry in two taps
Closest projects
Padmavathi Tours & Travels
Travel & transport · Udupi
A chauffeur-hire company with almost no online presence, rebuilt as a 190-page site that answers the exact searches its customers type — every vehicle, every route, every town.
Avi's Events & Management
Events & weddings · Udupi
A wedding and event planner whose work is entirely visual, given a site that leads with photography and makes the enquiry the easiest thing on the page.
D-Stone — The Gym World
Fitness · Udupi
A gym site built to do one job — get somebody who is already half-decided to walk in and ask about membership.
What you get
What comes with every setup
Small site or large, these six come with every setup, so you can follow each step from a first visit to an enquiry.
- A one-page tracking planBefore anything is set up, we write down what counts as an enquiry for your business: a call tap, a WhatsApp tap, a form, a booking request, a tap on 'Get directions', a brochure download. Each one gets a plain name and a note on where it happens. The whole plan fits on one page.
- Enquiries counted as key eventsKey events are Google Analytics' name for the actions that matter, once called conversions. Only real enquiries are marked, never scrolls or idle clicks. A form counts when it is sent without an error, not when the button is pressed, so a failed send is not counted.
- Sources named clearlyLinks in your Google Business Profile, Instagram bio, WhatsApp status, ads and printed QR codes are labelled the same way every time, so each one shows by name instead of hiding under 'Google' or 'direct'. Visits from your own office are filtered out, so they do not pad the numbers.
- Search Console and your Business ProfileSearch Console shows the Google searches your pages appear for and how often people click. Your Business Profile shows calls and direction requests made straight from the map, which never reach your website at all. Both go into the same monthly report.
- No personal details collectedAnalytics is set up to receive no names, phone numbers or message text, even when a form holds them. Detailed data is kept for 14 months instead of the default two, the longest a standard Google Analytics account allows, so this season can be compared with the same one last year.
- A monthly report in plain wordsOne page each month: enquiries by page and by source, what changed since last month, and the two or three things worth trying next. A live dashboard in Looker Studio, Google's report tool, is there too, for the days you want to look for yourself.
How it runs
From audit to your first monthly report
Setting things up is the quick part. The checking that follows is what makes the numbers worth reading.
Audit what is counted today
We check what your site already tracks, whether any enquiry is counted twice or not at all, and who holds each account. If the analytics sits in a former developer's email, getting it back into your name comes first.
Plan what to count
Together we agree the tracking plan: which actions are enquiries, which sources to label, and which questions the report must answer. You sign it off before anything on your site changes.
Set up and test on a real phone
Everything is set up in accounts in your name. Then every call button, WhatsApp link and form is tried on an ordinary Android phone, and each one has to appear in the live report before it is marked done.
Check against your real enquiries
For the first two to four weeks, the tracked count is compared with the calls, chats and forms your staff note down. Where the two differ, we find out why, fix what can be fixed and write down what cannot.
Report, and hand over
Your first monthly report comes after the first full month. We walk you through it once, so you can read it without us, and keep sending it for as long as it is useful to you.
Not a fit
When tracking can wait
Tracking is not always the next thing to do. These are the cases where we will say so.
- Your site gets only a handful of visits a week. The numbers will be too small to show a pattern, so ask each new customer how they found you, and work on being found first.
- You want to know who visited: names, phone numbers, which company. Analytics does not show that, and we will not set up tracking that tries to.
- You need bigger numbers to show someone. Honest tracking often counts fewer enquiries than a default setup, because it leaves out bots, staff visits and failed forms.
- Your website is about to be rebuilt. Set up tracking on the new site, or the same work gets done twice.
Questions
Questions about analytics and conversion tracking
Can GA4 track phone calls and WhatsApp clicks?
It can count taps on your call and WhatsApp buttons, but not the call or the chat itself. Each tap is recorded with the page and source it came from, so you can see which pages make people get in touch. Whether the call connected, or what was said on WhatsApp, stays outside analytics, so a simple call log kept by staff fills that gap. Where exact call counts matter, a call-tracking number can be added.
Why are my conversions not showing in GA4?
Usually the setup is at fault, not your enquiries: the action was never marked as a key event, or the tracking does not load on the page where it happens. New key events can also take a day or two to appear in reports. When numbers do show but look wrong, the usual causes are forms counted twice or on a failed send, bots, staff tests and visitors who decline cookies. We find which it is before changing anything.
Do I need Google Tag Manager?
Not always. On a simple site with one form and a couple of buttons, the tracking can be built into the site itself. Tag Manager earns its place once you track many buttons, run Google or Meta ads, or change your site often, because new tracking can then be added without editing the website each time. We set it up only when it will save work later, and the account stays in your name.
What is the difference between Google Analytics and Search Console?
Search Console shows what happens on Google before a visit, and Google Analytics shows what happens on your website after it. Search Console lists the searches that showed your pages and how many people clicked. Analytics shows which pages visitors read and whether they called, chatted or sent a form. You need both to see the whole path, so we set up and connect the two.
How long does GA4 and conversion tracking setup take?
Setup and testing usually take one to two weeks for a typical business website, depending on how quickly we get access to your accounts. Then allow two to four weeks of checking the counts against your real enquiries before you rely on them. Sites with many pages, several forms or ads on two platforms sit at the longer end.
Our old agency set up our analytics. Can we get it back?
Usually, yes. If anyone with admin rights on the account can still be reached, they can give you full administrator access in a few minutes. Search Console can be claimed again by whoever controls the website, and your Business Profile has its own ownership request. If no admin can be found, we start a new analytics account in your name; the old history cannot be moved across, but tracking starts clean.
Does my website need a cookie consent banner in India?
It depends on what your site collects, and the rules are getting stricter. The consent and notice rules in the DPDP Act, India's personal data law, take full effect in May 2027. Where your site needs a consent banner, we add one that visitors can say no to, and we suggest you confirm your own case with a lawyer.
Do you visit businesses in Udupi and Mangaluru to set this up?
Yes. We work from one studio in Udupi and travel to businesses in Manipal, Mangaluru, Karkala and Kundapura. Much of the useful work is sitting with the person who answers the phone, to see how enquiries really arrive: calls, WhatsApp, walk-ins. If you are further away, we go through your tracking and reports together on a video call.
Worth reading first
Ready when you are
Let's build something that lasts.
Tell us how enquiries reach you now; we send back a clear, written plan of what to count and where each number will come from.
50+
projects shipped for local & global clients_
100%
of the accounts stay in your name_
9
real, live projects on our work page — from our Udupi studio_